F.I.G. Blog

F.I.G. Blog

1. What is the meaning/backstory behind the store name, Gemma Collection? What inspired you to open your boutique? Gemma is Italian for gemstone so of course there was meaning in the name, plus I thought it was just a gorgeous sounding name, too! There’s really no crazy back story about wh...
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2017 Fall Denim Trends
  • September 28, 2017
Fall denim trends we are falling for! Jeans are the one thing in our closet we can rely on year round. This Fall there are some new denim trends that we can’t get enough of. Get your ankle boots and oversized sweaters ready to go because they will perfectly pair with these jeans. FIG carries...
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This past Sunday night for us was red wine and red carpet fashion! For the top television stars of Hollywood, it was filled with glam designer outfits, star studded jewels, and photographers. The best part about award shows for us, has to be seeing what all the stars are wearing. Check out some of ...
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It’s time to start “pre-Spring cleaning” your closets! NYFW Spring 2018 just wrapped up and we are so ready to fill our closets with these hot trends. These runway shoes have not held back on any colors for spring. Yellows, oranges, hot pink, and lavender are some of the many popu...
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Wearing White After Labor Day
  • September 07, 2017
Whites After Labor Day? Yes, Way. It has been an ancient myth that white can’t be worn after Labor Day, but this is 2017. Times have changed, styles have changed, and the experts say you most definitely can wear white after Labor Day. It comes down to transitioning your whites into fall look...
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Last Sunday was the 34th annual MTV Video Music Awards, which kicked off at The Forum in Los Angeles. From Lorde's feathery frock to Demi Lovato's black lace number, Sunday night's guest list was more than impressive. The performances and the fashion left lasting impressions. Take a look at some of...
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